Blog Post How to Tailor Advocacy Messages for Email, Social Media, and TextAdvocacy teams must communicate across multiple channels to cut through the noise and make an…Advocacy Strategy Best PracticesEmail AdvocacySocial Media AdvocacyLydia StoweSeptember 24, 2025
Blog Post The Ins and Outs of Microtrends for AdvocacyBrat summer. Girl dinner. Your Gen Z colleagues’ sudden obsession with the word “demure.” Regardless…Social Media AdvocacyNicole D'AngeloJanuary 2, 2025
Guide Digital Advocacy Campaigns: Templates & Best Practices for Social, Email, and WebsitesGreat digital advocacy campaigns don’t happen by themselves — they take careful strategy, planning, and…Advocacy Strategy Best PracticesEmail AdvocacySocial Media AdvocacyVoterVoiceDecember 9, 2024
Blog Post Emote, Explain, Engage: Using Video to Drive Advocacy ActionAs advocacy professionals seek to engage advocates day-in and day-out while also respecting their time,…Advocacy Strategy Best PracticesSocial Media AdvocacyChristina FolzNovember 20, 2024
Blog Post Quiz: Are You Making the Most of Your Advocate Voices?Audiences tend to respond more to stories told by those they relate to. This tendency…Advocacy Strategy Best PracticesSocial Media AdvocacyLydia StoweMarch 20, 2024
Case Study How This Grassroots Campaign Generated 585,000+ Messages and 180,000+ New AdvocatesOne in 50 Americans is a carrier of spinal muscular atrophy (SMA), a rare degenerative…Customer StoriesSocial Media AdvocacyLydia StoweMarch 11, 2024
Blog Post How to Harness the Power of Advocate-Generated ContentWhen your organization’s communications team tells a story, it’s impactful. But when a regular person…Advocacy Strategy Best PracticesSocial Media AdvocacyNicole D'AngeloFebruary 29, 2024
Guide How to Use Social Media for Better Digital AdvocacySocial media gives advocacy teams the chance to put their message in front of a…Advocacy Strategy Best PracticesSocial Media AdvocacyVoterVoiceNovember 22, 2023
Blog Post How to Make Your Advocacy Campaigns More InclusiveWith all the details that go into crafting a successful advocacy campaign, it may be…Advocacy Strategy Best PracticesCorporate AdvocacyEmail AdvocacySocial Media AdvocacyNicole D'AngeloOctober 17, 2023
Blog Post Self-Assessment: How Strong Is Your Advocacy Comms Game?Having the right advocacy communications strategy is essential to getting support on important issues, rallying…Advocacy Strategy Best PracticesEmail AdvocacySocial Media AdvocacyLydia StoweOctober 2, 2023