Great digital advocacy campaigns don’t happen by themselves — they take careful strategy, planning, and even some trial and error. To take the guesswork out of it, this guide gives you everything you need to create successful campaigns that move the needle.
We’ll give you detailed instructions on:
- The emails you should write to supporters and how to write them, including specific scripts and subject lines to drive action.
- The breakdown of how to write killer calls to action and action alerts for your campaign and incorporate them into your legislative action center.
- How to boost your reach, while acquiring new advocates using paid media.
- Tips for creating social media campaigns, including battle-tested tactics that have worked for associations and non-profits just like yours. Plus, the social media best practices to help drive traffic and advocates to your campaign.
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