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If you’re serious about getting your members or advocates engaged, you need to be systematic about the email strategy of your campaign. Even in the face of multiple new marketing, information, and social channels, email is far from dead. How do we know? VoterVoice clients sent over 353 million of them in 2021 alone.

But if your advocates are going to take action, you’ll need to rise to the top of all the emails they receive in a day. As important as your cause is, you’re going nowhere if your email doesn’t even get opened. The first thing you need to do is replace your issue-advocacy hat with your marketing one.

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