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September 26, 2023 | 2:00pm EDT

As the oldest members of Gen Z turn 26 this year, this group of young people is becoming an increasingly more prominent part of the voting and advocacy landscape. With the first Gen Z member of Congress elected in 2023, it’s clear advocacy organizations must adapt their communications strategies to engage a younger audience. However, people are also living longer today than they did in the past, so it remains crucial to continue engaging with older generations.

In a diverse and interconnected world, creating a lasting impact through advocacy requires innovative and strategic approaches, now with multi-generational appeal. How can you craft compelling messages that resonate across generational boundaries and foster collaboration between age groups?

Join our live webinar on Tuesday, September 26 at 2 p.m. EDT, where advocacy professionals will share techniques, insights, and best practices for how to engage people of all ages in your advocacy efforts.

Panelists will discuss:

  • Insights into the values, communication preferences, and engagement triggers of various generations
  • Strategies to tailor your advocacy initiatives to connect with different age groups effectively
  • Innovative ways to leverage digital platforms to amplify your advocacy efforts
  • How to encourage collaboration between generations to ensure the sustainability of your advocacy campaigns