August 27, 2026
2:00 PM ET
In 2025, advocacy teams pushed harder than ever — email volume rose 15% year over year, and text messaging jumped nearly 42%. But engagement told a different story: open rates and action rates both softened.
The takeaway from VoterVoice’s 2026 Benchmark Advocacy Report is clear: your messages are landing. Audiences just aren’t giving them as much attention. When deliverability improves but engagement doesn’t, the problem isn’t technical — it’s strategic.
Join us for a 30-minute session unpacking why 2025 played out this way, and what advocacy teams can do differently to finish 2026 strong.
What You’ll Learn:
- Why the numbers look this way. A tough advocacy year meets audiences oversaturated across every channel.
- Best practices for content strategy and audience targeting. Sharper messaging and segmentation that earn attention — not just inbox space.
- Platform tools that can help. Topic tagging for segmentation, activity-based messaging to avoid burning out top advocates, and leaderboard scoring to keep engagement visible.
Speakers:
Anna van Erven, Content Manager
Paul Ellender, Senior Product Manager
