As FiscalNote’s flagship advocacy product, we at VoterVoice are delighted to bring you the latest edition of our Advocacy Benchmark Report. Now in its fourth year, this highly anticipated report analyzes campaign data from 2021 and the first half of 2022, providing a comprehensive view of advocacy campaign performance and trends.
Access the report to find data and analysis on overall and industry-specific advocacy email open and action rates and a deep look at mobilization rates from 50 industries in 17 sectors. And watch the on-demand webinar to hear real-life scenarios and best practices from successful VoterVoice clients.
Key Takeaways from the 2022 Benchmark Report
2021 Baseline Metrics
28.2
Open Rate
9.4
Action Rate
0.1
Unsubscribe Rate
97.6
Deliverability Rate
353.7M
Messages Sent
SMS for Advocacy
Text messaging use has seen a huge jump for advocacy campaigns, and from 2020 to 2021 the number of messages sent more than doubled. Over 7,480,000 advocacy text messages were sent by our clients in 2021. Action rates for SMS have also increased gradually, reaching 1.6 percent in 2021. Access the report to learn more about our findings on social media and text for advocacy campaigns.
What best describes your work?
We asked our clients in advocacy roles how they would best describe their work in 2021. The majority (over 46 percent) said they are working harder, compared with last year, and feeling optimistic about the future.
We also asked what your biggest challenges are in your advocacy role, and overwhelmingly those challenges are the volume of issues to monitor, a small team size, and lack of time and budget.
Poll: Your Advocacy Strategy in 2022
Gain a comprehensive view of advocacy campaign performance and trends in 2022
Access the Full Report
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